Press Release:

Samsung revolutionizes travel photography with Wi-Fi-enabled long-zoom series

Samsung WB850F

The new WB850F, WB150F, and ST200F make shooting, sharing and saving amazing quality pictures easier than ever

Las Vegas – Jan 9, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of a new range of Wi-Fi enabled travel zoom cameras. The WB850F, WB150F, and ST200F cameras enhance the advanced optical zoom and image quality that the WB line of cameras are known for, with Wi-Fi capability to facilitate sharing and saving images – wherever users are in the world. Housed in compact, light and durable bodies, the new zoom series from Samsung make the perfect travel companions.

Samsung’s innovative new SMART Wi-Fi technology aims to change the way consumers take pictures, share and store them. With the new Samsung SMART long-zoom cameras, users no longer have to worry about unearthing a tangle of cables to transfer their images over to their hard drive by using the Auto Backup function. They can also take advantage of integrated free storage space from Samsung’s AllShare Play and Microsoft® Sky Drive® to make their photo accessible anywhere.

Of course, one of the best parts of discovering new places and cultures is sharing experiences with friends and family back home. With the Wi-Fi capability of the new Samsung SMART long-zoom cameras, sharing is quicker and easier than ever. From any Wi-Fi hotspot, users can email photos or share them on social networks such as Facebook and Picasa or post videos to YouTube in a few simple steps. The WB850F also uses GPS features and Live Landmark to enhance the user’s journeys, enabling them to download maps and find out information on nearby locations with the touch of a button. The camera’s Digital Compass can also give users their location and tell them how far they are from certain locations, while the MapView function allows users to download maps and use their camera to help explore new cities. For those that don’t need Wi-Fi, the WB150 and ST200 will also be available as versions of the cameras without this feature.

Similar to their WB predecessors, the WB850F, WB150F and ST200F make it easy to capture incredible detail through their zoom lenses, making it simple to get up-close shots that were once out of reach. The WB850F features a 21x optical zoom – Samsung’s best yet. The WB150F features an impressive 18x optical super zoom and the ST200F includes a 10x optical zoom lens. In order to capture the detail at its best, all travel zoom models feature upwards of 12 Megapixel sensors (16.2 Megapixels on the WB850F and 14.2 Megapixels on the WB150F). The WB850F also features pioneering BSI CMOS sensor technology to reduce image noise and distortion, even in low light conditions. This crystal-clear detail can then be experienced in all its clarity on the 3.0” VGA AMOLED screen featured on both models.

“Taking photographs and sharing them with friends and family is one of the most enjoyable aspects of travelling,” said Mr. Myoung Sup Han, senior vice president and head of the digital imaging business at Samsung Electronics. “It’s about more than simply capturing memories – it’s an integral part of the experience itself. Listening to our customers, we discovered that being able to conserve memory and share images instantly was what was missing from the high-quality cameras that they trust. With this in mind, we added ground-breaking Wi-Fi functions to our travel zoom series, building on the brilliant image quality that high-quality sensors and zoom lenses provide with the ability to store and share like never before.”

Share unforgettable scenes in Full HD

Whether filming at the carnival in Rio de Janeiro or from a vantage point atop the world’s highest buildings, Samsung travel zoom cameras mean users can share their video in HD. The WB850F captures awesome detail in 1080/30p Full HD and 1080/60i for spectacular scenery shots. The WB150F and ST200F feature fantastic 720/30p HD recording, ensuring that once-in-a-lifetime experiences are captured in the same color and vibrancy that existed in real life.

Make any picture come to life with Motion Photo

With Motion Photo, users can make one element of a normal photograph come to life and keep moving while the rest of the frame stays still, such as a friend walking through a crowd of what appear to be statues or a solitary tree bending in the breeze. And with the ST200F, instant in-camera editing along with Wi-Fi allow users to share images immediately without ever needing a computer.

Making it easy to get the best shot

With the new travel zoom cameras, it’s up to the user how to get the best shot. On the WB850F and WB150F, one can explore their own photographic skills with the Full Manual Control setting, also taking advantage of the optical image stabilization (OIS) (available on all models – WB850F, WB150F and ST200F). Alternatively, the Smart Auto setting, available on all the new models, identifies and automatically selects the most appropriate of its scene modes to provide users with the best possible result every time. From a fireworks display to a dimly-lit party, scene detection technology identifies the shooting conditions and automatically tailors the settings to help achieve standout results. 

Live Panorama to get everyone in the shot!

Live Panorama, featured on the WB850F, WB150F and ST200F, allows consumers to capture even more of the action, facilitating wide panoramic shots which don’t miss any of the detail, from sprawling mountain peaks through to large groups of friends. The function allows the easy capture of large scenes by simply holding down the shutter button and sweeping the camera across. Users can even preview the whole scene they’ve just captured via the LCD screen.

Fun features to add a twist to your travels

With Split Shot, camera users can divide the screen into three separate shots and create up to three different photographs by simply blending them together to create a whole new view of their travels. Using Magic Frame they can also position their target in the middle of a fun background – either choose from one of the many pre-designed backgrounds like movie billboards or posters or erase part of an existing picture to get even more creative! Or use the Picture-in-Picture feature to insert a photo – whether an eye-catching monument or personal portrait into another image or video so users can combine their favorite shots to make a memorable collage. Finally, users can also bend, stretch, and warp pictures of friends and family for big laughs — with the Funny Face feature. Simply press the 5-direction key to enlarge heads or noses, or create hilarious distortions. When they move the camera, Face Tracking preserves the funny looks just the way they want them.

Visit Samsung’s booth to experience this future technology firsthand. Samsung’s product line will be displayed January 10-13 at booth #12004 in the Central Hall of the Las Vegas Convention Center. Full details, video content and product images are available at the Samsung microsite at: www.samsungces.com. The press conference will also be streamed live from: www.samsungces.com or www.global.samsungtomorrow.com.

Samsung WB850F, WB150F and ST200F specifications

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Samsung WB150F

Samsung ST200F

Optimum combination of superior picture-quality and premium Wi-Fi connectivity make capturing simpler, smarter and more sociable in an instant

Las Vegas – Jan 9, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today its continuing commitment to world-class innovation with the launch of its 2012 SMART Camera line-up, the industry’s most-connected range to date. Samsung’s Wi-Fi enabled technology and features have been developed for photographers of all levels to ensure their photography experience is simpler, smarter and more sociable, while offering complete peace-of-mind.

As a leading innovator in the digital imaging industry, Samsung Electronics is responding to growing consumer demand for integrated Wi-Fi enabled technology. The company’s pioneering SMART Camera range has been engineered to offer superior picture capturing, while maximizing simplicity throughout the entire photographic experience and ensuring that users are just one click away from seamless connectivity.

With more than half of the estimated 2.5 billion digital camera owners in the world sharing their photos via online and social networking sites, and over 100,000 Wi-Fi hot spots in more than 75 countries, the benefits of Wi-Fi have never been more important or accessible. Samsung’s extensive range of Wi-Fi enabled SMART cameras ensure that photographers of all levels, from teenagers to grandparents, can take full advantage of the wireless world – anytime and anywhere.

Following the success of the SH100, Samsung’s line of wireless SMART cameras comprises no fewer than five cameras and camcorders, all Wi-Fi enabled. Showcasing the new premium Wi-Fi connectivity, the recently announced WB850F is a world-class travel camera with 21x zoom capability. The WB850F allows budding photographers to create instant travelogues of their most memorable images with direct upload to Facebook, Picasa or Photobucket thanks to easy Social Sharing, so friends and family can catch up on their latest adventures in real-time. Samsung’s new DualView offering, the DV300F, with a 1.5” front-facing LCD screen is the ideal accessory for the perfect self-portrait. Using the camera’s Wi-Fi connection, photos can be easily and instantly uploaded to Facebook or YouTube via the Social Sharing feature. The SMART camera series also includes the slim and stylish ST200F which not only fits in a purse or pocket, but includes Wi-Fi functionality as well and allows images to be wirelessly saved to a computer in one click via the Auto Backup feature. Additionally, images can be saved to free Cloud storage with Samsung’s AllShare Play and Microsoft® SkyDrive® to make photos accessible through other connected devices.

Mr. Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics said, “The ability to instantly share, securely save and automatically back-up images on the go make our newest line-up of SMART cameras must-haves for a whole range of photographers. This introduction of Wi-Fi functionality across our 2012 line-up demonstrates Samsung’s continuing commitment to ensuring our customers are provided with a simpler, smarter and more enjoyable camera experience, whatever their skill level. We will continue to create and bring to market innovative products that open up completely new photographic possibilities to our customers”

With Auto Backup, just Click and go!

Samsung’s Wi-Fi functionality enables users to automatically transfer and back-up photos directly to their home PC after a day of capturing images, allowing instant upload and storage. With customizable back-up options to ensure only desired images are shared, consumers enjoy greater peace of mind that photos are safe at home.

Share special moments on the big (and small) screen

With the new Samsung Mobile Link feature, these SMART cameras make it child’s-play to share, store and view photos across home and portable devices – whether direct to a Samsung Smartphone, tablet or internet-enabled TV. In addition, the TV Link capabilities make it easy to connect instantly to a home network of appliances and electronic equipment for additional sharing possibilities.

Sharing photos in an instant

With just one touch of selected photos or videos on a SMART camera, consumers can upload images wirelessly anywhere and anytime, instantly sharing special moments on social networking sites and online albums with the cameras’ Social Sharing feature. The latest wireless features prove that connectivity via Samsung’s SMART cameras opens a new world of creative storytelling, instantly and infinitely shareable. Share travel photos with loved ones on Facebook at the touch of a button.

Complete control at your fingertips

With the innovative Remote Viewfinder feature, users can remotely control camera settings and set-up shots via a connected Smartphone using the camera’s Wi-Fi connection. By adjusting the settings via a mobile device, users can create the perfect shot to ensure everyone is part of the picture or to capture the best shots from a distance.

Easy Email for personalized sharing

With the built-in Wi-Fi connectivity, emailing images directly from a Samsung SMART camera to friends and family could not be simpler. Using the onscreen keyboard allows personalized messages to accompany pictures so that special memories can be easily shared with a personal touch.

Save your memories securely to the Cloud

Whether at home or out with friends, the ability to upload images and video to the Samsung Allshare Play and Microsoft SkyDrive Cloud services, give users the freedom to take more pictures and the peace of mind that images are safe in the event of loss or damage to the camera. Users can simply access, transfer and backup images to one of these Cloud services or via the PC Auto Backup feature in the comfort of their home. Thanks to the TV Link feature, users can also search and enjoy large-scale images on a connected TV screen at the touch of a button.

Direct to Wi-Fi Devices to make connectivity a cinch

Consumers can connect their cameras to Wi-Fi enabled devices such as laptops, smartphones and tablets with Wi-Fi Direct, for quick and easy sharing and viewing of images. Whether they want to see pictures on the bigger screen of a laptop, or transfer to a tablet to use as a digital photo frame, Wi-Fi Direct is as easy to use as Bluetooth but offers a superior experience with increased speed and connection quality.

Samsung QF20

Samsung makes recording and sharing amazing video easy for everyone with three new camcorders, led by the family-friendly and ultra-connected QF20

Las Vegas – Jan 9, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the latest additions to its family of camcorders, offering a range of innovative features that appeal to film-makers of all abilities and ambitions. The new QF20 takes Samsung’s innovative Switch Grip feature one step further for even easier recording. The QF20 also introduces Wi-Fi connectivity to the camcorder line, revolutionizing the storing and sharing of movies. The F80, meanwhile, is the range’s go-anywhere family-friendly companion, while the W300’s rugged design is perfect for the on-the-road adventurer.

Flexible family fun with the Q20/QF20

The Q20 follows on from the popular and innovative Q10, incorporating the new Switch Grip II which now includes the Vertical Recording feature, increasing flexibility with three recording angles. The Switch Grip means that however the camcorder is held, the digital, triaxial acceleration sensor inside recognizes the angle and turns the LCD display so it’s easy to see and control recording from any angle. The QF20 also boasts innovative Wi-Fi capability for uploading and sharing content, along with Auto-Backup to help quickly and securely backup your memories to your chosen PC.

The Q20’s stylish design houses 1080i Full HD recording, 20x optical zoom and creative functions in a slim and portable form. Ideal for busy young families, it is a lightweight and easy-to-use grab-and-go companion. Samsung’s new ‘Shake It’ feature incorporated in the Q20 gives an extra sense of fun to family movies, allowing artistic effects to be added randomly with a simple shake of the camera and Art time lapse effects including reverse time lapse can allow anyone to unleash their creativity! Meanwhile the camcorder’s One Touch recording function and touch-LCD make it easier than ever to control recording and editing on-the-go.

The all-terrain W300/W350 for extreme shots in extreme conditions

Samsung W300

The W300 is the latest in Samsung’s rugged range of pocket camcorders, designed as the ideal companion for sports and outdoor enthusiasts. Water-proof up to five meters, shock-proof from heights of up to two meters and dust-proof, it allows users to capture all the action and adventure of an outdoor lifestyle in 1080/30p Full HD video. Its innovative range of value-adding features make it perfectly suited to extreme use, while its optional floating bumper featured in the W350 enables filming while floating the camcorder on water. The 5M BSI CMOS Sensor and F/2.2 Bright Lens also facilitate low-light shooting for high quality images.

Fun family moments in HD with the F80

Samsung F80

The F80 is a family-friendly option that offers HD capabilities and upgraded image quality in an affordable and stylish package, full of intelligent features and powered by HDMI. With 52x optical zoom and 65x intelli-zoom, the F80 brings users closer to the action. The F80 also features 1280 x 720 30p recording for smooth and clear video capturing in clear and bright detail on the 1/3.2″ 5M pixel CMOS Sensor as well as 1080i video upscaling via HDMI and the Smart Background Music II feature makes it easy to add a custom soundtrack to make movies truly memorable.

Mr. Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics said, “Our latest camcorder line-up is our strongest yet, offering the perfect camcorder for every lifestyle and budget. The new QF20 we’re delighted to be able to offer Wi-Fi capabilities to make sharing and saving people’s special memories easier than ever. Whether it’s for an active family, outdoors enthusiast or budding director, each camcorder in our range offers stand-out design and functions to make creativity come alive.”

Create memories that are works of art

Each new camcorder in Samsung’s new line-up offers creative options to bring movies to life easily and without the need for editing experience or even a computer! My Clip, found across the whole range, is a simple way to bookmark the most important parts of the action as they happen so that users can pick the best moments for an instantly edited ‘highlights’ montage. The upgraded Smart BGM II (Background Music) function adds atmosphere to movies by letting users sync their music, automatically adjusting volume under/over a video clip. All the camcorders also feature brilliant still shots – for moments when only a snapshot will do

Press Release:

Premium Style Meets Professional Performance with the Samsung NX200 Compact System Camera

Capture memorable images in the best picture quality, with the Samsung NX200

IFA – BERLIN, Germany – September 1, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the NX200 compact system camera. The NX200 delivers professional image quality with ease of use that lets users unleash their creativity. The NX200 includes a 20.3 Megapixel APS-C CMOS sensor and other premium features such as high-speed continuous shooting (7fps (max) with 100ms Advanced Auto Focus), wide range ISO (100-12,800), Full HD movie recording, and Samsung’s unique i-Function lens. With exceptional performance and functionality built into a compact metallic form factor in the NX200, users no longer have to trade off camera style for image quality.

The NX200 is the perfect combination of design and professional performance, delivering DSLR image quality in a camera that is compact and easy to use. The camera incorporates a 20.3 Megapixel APS-C CMOS sensor developed in-house by Samsung, ensuring image quality that highlights even the smallest detail and puts performance at the fingertips of all photographers. To allow for high-speed continuous shooting, the NX200 features 100ms Advanced AF. Thanks to the fast start-up time and seven fps continuous shooting, it’s the perfect way to capture that split-second action in an instant. Additionally, users will never miss a moment, with the ability to move from shot to shot in only 400ms.

The camera’s wide range ISO (100-12800, covering seven stops) gives life-like color and sharp details, even in dark environments or when capturing still images of moving objects.

To capture movement on video, the NX200 also features 1920×1080/30p (H.264) HD movie recording for exciting and vivid video with Stereo Sound. All this is incorporated into a compact and sleek body with a premium metal design, light enough to be carried in a jacket pocket and stylish enough that anyone will be proud to be seen with this camera.

The NX200 also enables state-of-the-art usability through Samsung’s i-Function 2.0 lenses, which allow users to control a range of parameters from the lens without having to take their eye off the shot. The NX200 is fully compatible with the wide range of nine different i-Function lenses which enable toggling between shutter speed, aperture, exposure value (EV), white balance (WB), and ISO quickly and easily through the button and ring on the lens. With the upgraded i-Function 2.0 on the NX200, users can also control six different Smart Filters and the intelli-Zoom function from the lens while in Lens Priority Mode. New lenses for the i-Function system include 18-200mm, 16mm, 60mm and 85mm focal lengths.

“With the NX line, we have pioneered the compact system camera to allow any user to get the results that they’ve always wanted from their pictures without complicated controls or the need to carry heavy, clunky equipment,” said Mr. Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics. “The NX200 is the next step in providing the ambitious photographer with first-class picture quality through the combination of professional-standard features such as a 20.3 Megapixel APS-C CMOS sensor, high speed capture, wide-range ISO and HD movie capabilities. With technology like this built into a stylish and compact body, the NX200 is the ultimate tool for achieving professional quality in a compact camera. The NX200 represents Samsung’s continued commitment to lead the way in producing cutting-edge technology that fits the needs and knowledge of the consumer, proving photography does not need to be complicated in order to deliver great results every time.”   

Effortless creativity
One of the key ways in which Samsung’s NX200 stands out is by making it easy for users to realize their own creativity through a range of fun and easy-to-use features and settings. The camera features ten different Smart Filter effects, six of which can be easily accessed through the i-Function lens, allowing the user to capture a uniquely creative image of their subject without having to take their eye off it to change the filter. The new NX200 also includes Magic Frame technology, which enables the user to encapsulate their pictures with thirteen different stylized frames, from magazine covers to holiday themes for fun photos to share with family and friends.

Professional standards made simple
With its Smart Panel user interface, the NX200 makes taking pictures simple and fuss-free, even for first-time users. The high-quality images captured can be viewed in brilliant quality on the 3.0” VGA AMOLED display. The camera’s Smart Panel also offers intuitive control thanks to hot keys that enable users to switch to key functions without the need to scroll through confusing menus to get to the desired shot.

Expanding horizons
The NX200 enables users to capture even more from their experiences by using exciting new features and cutting-edge Samsung technology. The new Panorama function means that users can take lengthened shots of large objects or turn the image into a 3D scene, bringing the object to life. To capture even more of the moment for posterity, Samsung has also added the Sound Picture function to the NX200, so that a snippet of sound can be recorded to accompany a still image to add even more memories to a photograph.

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Press Release:

Samsung’s New WB750 Takes You Further and Faster than Ever Before

Get even closer to the action without compromising on quality
with Samsung’s latest long zoom offering  

IFA – BERLIN, Germany – September 1, 2011 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the WB750 camera – featuring a proprietary BSI (Back Side Illuminated) CMOS sensor that ensures consistent professional images and video. Featuring a newly-redesigned image sensor, lens and image processor, the WB750 brings to bear a range of new technologies to deliver unprecedented levels of performance and ease-of-use. The WB750 also features an 18x optical zoom with 24x Smart Zoom technology, making it the longest ever zoom in Samsung’s compact camera portfolio.

Thanks to its 12.5 Megapixel BSI CMOS sensor, with the WB750 it’s easier than ever to produce consistently high-quality images and video. Introduced to Samsung’s compact camera range for the first time, this pioneering BSI CMOS technology works to significantly reduce image noise and distortion, delivering clear, precise photos and video even in low light conditions. The WB750 is the perfect compact digital camera to have on hand when there is a need for speed, as it can capture stills at up to 10 frames per second in high-speed continuous mode.

“We recognize that consumers want a point and shoot that allows them to get up close to the action and capture images with stunning detail and clarity.  We believe that the WB750’s increased zoom and ultra wide angle certainly meet these demands,” said Mr Myoung Sup Han, Senior Vice President and Head of the Digital Imaging Business, Samsung Electronics. “Its portable design makes it the ideal travel companion, putting even more of the world at the consumers’ fingertips and ensuring it can do justice to the most memorable journeys. The unique features of the WB750 offer a rare combination of quality, fun and creativity, particularly for those on the move.”

The WB750 offers users the best of both worlds: high-quality digital photos as well as Full HD video for incredible depth of color and detail. Samsung’s sophisticated Dual Capture function seamlessly unites the two, allowing users to take 10 Megapixel photos while simultaneously recording video in full 1080p HD quality.

The camera’s, Creative Movie Maker feature allows users to create movie clips in Full HD quality, complete with a range of creative special effects, right on the camera itself. Rather than needing to upload content to a PC, this feature allows users to get creative by collating photos and videos into one themed file on the device itself, adding impressive effects and music instantly.

Breathe life into images
With its range of Panorama features, the WB750 helps convey a sense of dynamism to images. Action Panorama, for example, tracks a moving person or object with a static background to record movement within a single, still photo, whereas the Live Panorama function allows users to easily capture large groups of people simply by holding down the shutter button and sweeping the camera across the scene. The 3D Panorama, works to bring photos to life even further, using one lens and one sensor to create a 3D image, to give family and friends a more realistic appreciation of the photographer’s trip when they return home.

Consistent quality at the user’s fingertips
The camera’s innovative HDR (High Dynamic Range) provides an abundance of colors which give an outstanding richness to the WB750’s images, opening up the color spectrum for the most vibrant results. Providing the opportunity to take hyper-realistic images without the use of photo editing software, HDR brings an added level of clarity to images, whether the user is capturing a lake at sunset or a tree-lined street in the morning sun. The WB750 merges multiple exposures of shots to ensure images have an artistic finish, while creating a greater range of luminance results in perfect exposure across all areas. The camera’s HDR feature ensures that WB750 users capture their creative visions through the latest cutting-edge technology.

With Smart Auto 2.0, the camera can recognize and automatically select the most appropriate setting from a choice of 16 still-image modes and four movie-clip settings, helping users achieve stand-out results. So, even when users are caught-up in the moment, the WB750 will capture every special moment of the user’s journey.

Customize the world
Creating stand-out images is even more effortless with the WB750, thanks to its Smart Filter 3.0 feature. The extensive variety of effects and color options lets users customize shots easily. New special effects include: Oil paint, Cartoon, Ink Painting Color and Cross Filter. Users can enjoy the effects of these features both in preview mode and after taking a picture. In addition, Zooming Shot, which can be used in scene mode, makes creating unique shots even easier. By experimenting with the focus of images, users can highlight the center of a shot while blurring the rest, thereby selecting the part of the image the photographer wants to stand out.

Staying in creative control
For more advanced, or more adventurous photographers, the WB750 offers a full range of options designed to place more control in the user’s hands, including full manual mode. Aperture Priority and Shutter Priority settings let users experiment with shutter speeds and depth of field, so shooting fast-moving images in low light has never been easier.

Keeping it fun
Magic Frame further builds on the WB750’s creative suite, allowing users to express themselves through adapting photos to reflect one’s mood and personality. Frame templates include Wall Art, Old Film, Ripple, Full Moon, Old Record, Magazine, Holiday, Classic TV and more, and are incredibly simple to achieve. Just point the camera at the desired subject, fit it within the on-screen template, capture and – like magic – the frame appears.

Intelligent Face tracking
When the subject starts moving, it can be hard to keep the camera focused. This ceases to be a problem with Intelligent Face tracking, which automatically recognizes, follows and focuses upon a person’s face when they start to move. So, even if the photographer is trying to capture special images of friends dancing at a party, or a child taking his first unsteady steps, they’ll never miss a perfect shot.

Samsung WB750 specifications

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